Redesigned the app and website for GettinLocal, a business that offers a consumer destination discovery guide as well as services to local tour companies to white-label their tech.
See the process below.
Identified weak points in the app's original UI. This included redundant buttons and links, confusing button and search bar placement, and icons/graphics that were thematically inconsistent.
Worked with stakeholders to show them best UI practices to implement in the app and website experience. This included simplifying the website, enlarging the app components, shortening menus, removing redundant pages, and making all of the UI thematically uniform through new icons and an updated color palette.
A few months after launching the updated app and website the tech was private-labeled on the Tripster app!
